Hello! I’m Alessandra Cabrestante
I am a social media marketer aiming to empower small businesses with big impact.
Welcome to my digital portfolio!
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Mabuhay
This website contains personal data and the achievements I have acquired in my journey. You will also find some relevant data surrounding the topic of digital marketing.
Click My Story tab to know how I started and where I am in my path now. The About page contains my background, education, and professional experiences. Go to the Connect with Me page to know my contact details.
WHO I AM THROUGH THE YEARS
This section is a summary of the professional and personal roles and responsibilities I had.
Social Media Marketer
I managed social media account for various business and organizations. I also created digital promotional materials and distributed on different internet platforms.
Customer Service Staff
I served customers with enthusiasm, was in charge of the lobby cleanliness, and assist party guests. I was a cashier assigned for order-taking and cashing out in dining area and drive-thru.
Feature Writer
I was trained in news writing, specialized in feature articles. I have written papers focused in entertainment, sports, and sceneries. I covered school sport events, conducted various interviews, and participated on a divisional
writing competition.
Intern
I learned the basic office etiquette, worked on tasks with people from different schools, and made use of technology (Microsoft, Zoom,
etc.). I retained cleanliness in the working area and take good care of well-being. Lastly, I improved my leadership skills and multi-tasking ability.
Daughter
I communicate openly and honestly, actively listens to parents’ concerns, and offers emotional and practical support as needed.
Friend
I always offer unwavering support, trust, and understanding. I actively listen without judgment, provide encouragement and empathy, and share in both the joys and challenges of life.
Value of Digital Marketing
Why embrace the new form of marketing?
Internet marketing is crucial for new businesses because it provides cost-effective, scalable ways to reach and engage with a broad audience. It allows startups to build brand awareness and credibility quickly by leveraging various digital channels like social media, search engines, and email marketing. Through targeted campaigns and analytics, businesses can reach their ideal customers, track performance, and adjust strategies in real-time. This visibility and data-driven approach help new businesses compete with established players, foster customer relationships, and drive growth more efficiently than traditional marketing methods.
What I do as a Marketer
- I am in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.
Does online marketing work for all businesses?
- Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building buyer personas to identify your audience’s needs, and creating valuable online content.
- B2B Digital Marketing: Your digital marketing efforts are likely centered around online lead generation, with the end goal being for someone to speak to a salesperson. The goal of your marketing strategy might be to attract and convert the highest quality leads for your salespeople via your website and to support digital channels.
- B2C Digital Marketing: Depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson. (Alexander, 2024).
“Every second you spend thinking about someone else’s dreams, you take away from your own.”
Robin Sharma
In his book “The Man Who Sold His Ferrari”
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